That is one of the things I love most about cards, they can capture a memory in a way that few other gifts can. Chocolates get eaten (quickly in this house), flowers eventually wilt, but a card, with a handwritten message is something that you can keep forever.
I love being part of a business that helps people share special moments, not just on Valentine's Day, but on any of the occasions that make up those important moments in someones life. Knowing that someone, somewhere, has one of our cards stowed away for someone special always puts a smile on my face.
Katie